Golden Goose textile brand bets on the responsible consumption revolution

The Golden Goose textile brand has taken a high-impact step towards sustainability with the opening of its "Forward Store" in Milan and Paris. This cutting-edge space not only celebrates craftsmanship and creativity, but also introduces a revolutionary concept: the "Remake".

"Remake" is Golden Goose's answer to responsible consumption. In this store format, customers can give new life to their products, whether new or used, through a wide range of customization options. From distressed effects to unique embroidery, consumers can design exclusive items that match their style and values.

This committed approach to product lifecycle extension highlights the brand's commitment to sustainability and creativity. By offering customers the ability to create one-of-a-kind garments and shoes, Golden Goose Forward Stores become an example of innovation in retail fashion, paving the way for a more conscious and planet-friendly future.