CARE's driving idea is contributing to the health of the planet but also to that of individuals and communities by promoting more austere, traditional and healthy lifestyles. CARE targets people who care about the present and the future, who want to develop responsible behaviour that mitigates human impact on the planet, as well as, with their small daily decisions, help to make a better world.
CARE therefore aligns with the environmental and climate objectives of UN, the EU and the Erasmus+ programme. CARE aims to promote behavioural changes in people's preferences, consumption habits and lifestyles, in line with the environmental policies adopted by the European Commission: the circular economy action plan, waste management policies and the present challenge of "making European recovery a Green Deal".Read More
It is increasing the awareness that the low-cost 'use and throw away' consumption model is not sustainable. Among its main consequences there are the excess waste and climate change, but also the inequality, labour exploitation and economic dependence of many poor communities on large MNE. Faced with unconscious waste, the need to bet on responsible consumption has moved large bodies such as the UN and the EU to establish the SGE12 for responsible "Consumption and Production" among their objectives. CARE (Consumption Awareness for Responsibility towards the Environment) goal focuses on the private sphere of consumption in individuals and families. Consumption occurs throughout life and the education for responsible and conscious consumption should be a part of cross-cutting training, something that only has started to happen recently but did not reach those who are now mature adults.
CARE will offer this education to adult consumers, with the aim of providing objective and non-biased information on the economic, environmental effects of their consumption decisions, covering also social concerns such as working conditions, gender gaps and the cultural impact of the production of goods and services.
On March 31, 2022, Internet Web Solutions participated in the launch meeting of CARE, a project co-financed by the Erasmus Plus Program of the European Commission, which brings together 7 partners from 4 different countries (Spain, Portugal, Italy and Belgium).